● Applications open 12 weeks 25 seats

Become the GTM Engineer agencies and companies are hiring.

In 12 weeks, you build a live outbound campaign and the CRM workflows revenue teams pay for. You walk out job-ready, with proof of work to show any agency, company or client.

Apply for the cohort →

Taught by Ritu Maurya, Clay Certified Solutions Partner · Partnered with Clay

outbound_campaign.tableexample data
CompanySignalContactEmail
Northwind LabsHiring SDRsHead of Sales✓ verified
Brightpath HRRaised Series AVP Growth✓ verified
Kestrel FreightNew CROCRO✓ verified
Orbit Dental Co.Uses HubSpotRevOps Lead✓ verified
scrape → enrich → find signals → write → send
Why now

Three years ago, this job barely existed.

Search "GTM Engineer" on LinkedIn for 2023 and you'll find almost nothing. No job posts, no courses, no YouTube tutorials. Companies only recently realised they need someone technical sitting between sales, marketing and revenue ops, building the systems that make the whole engine run.

So everyone doing this work today started recently. There are no GTM engineers with ten years of experience, because the role hasn't been around for ten years.

The people who start now become the experienced ones when companies begin hiring senior GTM engineers and GTM engineering leads. That window is open right now, and it won't stay open forever.

What the job looks like

A real request from my work.

A message comes in overnight: "We need to enrich 5,000 leads from our client's webinar. Pull their LinkedIn profiles, company size, funding stage, tech stack and recent job changes. Score them and send the top 200 to sales."

Done by hand40 hours

An intern researches each lead on LinkedIn, one by one.

Done by a GTM engineer90 minutes

A Clay workflow enriches, scores and routes every lead automatically.

Another team spent 2 hours a day finding emails for cold outreach. I built a system that takes a list of companies, finds the right person at each one, verifies the email and drafts a personalised first message. Now it takes 5 minutes.

Companies pay well for this because almost nobody on their team knows how to build it. This cohort teaches you to build exactly these systems.

Who's teaching

Hi, I'm Ritu. I didn't start technical either.

My first job was in sales, as a Relationship Manager at a bank. I left within 3 months. Later I joined an influencer marketing agency in business development and grew into Growth Head, leading a team of 34.

Years ago, while I was earning ₹37K a month, I spent ₹60K on a course. My parents didn't know. My elder brother funded it, with no real hope of getting his money back. That decision taught me to keep investing in myself, and I've put lakhs into learning since.

In 2024 I taught myself Clay from LinkedIn posts, YouTube and Clay University. I didn't wait for job posts. I built workflows for companies I wanted to work with, recorded Loom walkthroughs, and cold-pitched them.

May 2025$1,000/month

First GTM engineering role, remote with a UK company.

Dec 2025$4,000/month

Switched to a remote role with a US agency.

2026$7,000/month

A raise at the same agency, about 12 months after my first role.

Today62.3K learners

Teaching GTM engineering on Instagram at @revenue.engineer.

I'm not smarter than you. I learned a skill very few people had, and I started early. This cohort is everything I did, turned into a 12-week system.

Where this leads

Leave with work that gets you hired.

Join a GTM agency, move in-house at a company, or take on clients of your own. Whichever you choose, you'll have a portfolio that shows exactly what you can build.

01

A live outbound campaign

For your own business or offer: list, enrichment, signals, inboxes, copy and sending.

02

CRM and intelligence workflows

Lead routing, pre-meeting briefs and win/loss reports, the same ones I've built for real companies.

03

Clay's newest features

Hands-on with Audiences, Workflows and Agents.

04

A portfolio

Presented on Demo Day and ready for interviews or client pitches.

Curriculum

12 weeks, one system.

Set up
Week 01

Business and Clay foundations

How businesses make revenue, GTM motions and ICP. Clay basics: tables, credits and thinking in data.

Week 02

Domains and inbox setup

Buying domains, DNS, creating inboxes and starting warm-up, so they're ready by launch.

Build the list
Week 03

Lead scraping and list building

LinkedIn, websites, directories and Apify.

Week 04

Enrichment

Waterfalls, AI research and verified emails.

Week 05

Signals

Hiring, funding, job changes and tech stack, so you reach people when they're ready to buy.

Week 06

Clay Audiences

ICP audiences that keep updating themselves.

Go live
Week 07

Copywriting

Personalized outbound that doesn't read like a template.

Week 08

Launch

Sending, deliverability and managing your live campaign.

Go further
Week 09

Clay Workflows and Agents

Automating research and multi-step GTM tasks.

Week 10

CRM and intelligence workflows

Lead routing, pre-meeting notes, win/loss reports and syncing with HubSpot or Salesforce.

Week 11

Landing the role

Packaging your builds into a portfolio, reaching out to companies with Loom walkthroughs, and interview preparation.

Week 12

Demo Day

Present your campaign and workflows, and get evaluated.

PlusGuest sessions with practitioners from across GTM run in between the weekly modules.
Tools and partners

The stack you'll actually use at work.

Partner
Clay
Tools you'll use
ClaySmartleadInboxkitAI ArkHeyReachHubSpot
How it works

Live, small and hands-on.

Live sessionsEvery week, with every session recorded.
Guest sessionsPractitioners joining in between modules.
Skool communityA private space to ask, share and build together.
10–15 hrs / weekMost of it spent building, not watching.
25 seatsSmall enough that your work gets reviewed live.
Demo DayYour work, presented and evaluated.
Success stories

From learning GTM engineering to getting paid for it.

Real messages from people who learned through my content and workshops.

Message from a learner about landing a part-time GTM role
B.Com graduate with a career gap, used to get ₹35K max offers.Landed a part-time GTM role at $26/hour.
Message from a learner about a first paid GTM opportunity
Stuck for 4 years in a family business. Found GTM through my reels.First paid GTM opportunity in 3 months.
Message from a workshop attendee now working as a GTM Engineer
Attended my first workshop while miserable in a corporate job.Now a GTM Engineer.
Message from a fresher placed as a GTM Engineer Intern
Complete fresher who saw my reel coining "GTME."Placed as a GTM Engineer Intern within a month.
Post from a learner about getting a first client
Learned GTM engineering from my content.Got a first client and shares the learnings publicly.
Message from a learner interviewing for a junior GTM role
Built projects for a company while interviewing for a junior GTM role."Ritu you changed my life too!"
Post from a GTM Engineer running AMAs
Learned GTM engineering and built in public.Now a GTM Engineer with 2,200+ LinkedIn followers, running AMAs.
Message from a learner interviewing at an AI company
Built a portfolio of GTM projects.In the interview process for a GTM role at an AI company.
Who it's for

No background required. Effort is.

This is for you if

  • You want to learn sales and automation, whatever your background.
  • You figure things out yourself: you Google it or ask AI before asking anyone.
  • You can give 10–15 hours a week.

It's not for you if

  • You aren't ready to learn new things. You don't need to code, but this does get technical.
FAQ

Questions people ask me.

Do I need to know how to code?

No. You need to be resourceful and comfortable figuring out new tools.

Do I need a sales background?

No. We start with how businesses make revenue in Week 1, so anyone willing to learn can follow along.

Is there a job guarantee?

No. You'll leave with real, live work to show and a plan for reaching companies, but no one can honestly guarantee a job.

What's the fee?

You'll see it in the application form.

How do I get in?

Fill in the application. I review every one personally. If it's a fit, you'll get a link to book a call with me within 48 hours.

What if I miss a live session?

Every session is recorded. Reviews and feedback happen live, so try to attend as many as you can.

Can I get a refund?

If you've done the work and genuinely feel the program didn't deliver, we sit down together and work it out.

25 seats · reviewed personally

Start before everyone else does.

Twelve weeks from now, you could have a live campaign, real workflows and a portfolio that gets you into GTM engineering interviews. Every application is reviewed personally. If it's a fit, you'll get a link to book a call within 48 hours, where I'll walk you through the program and the Clay partnership.

Apply for the cohort →